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The Consumer Still Wants and Needs To Be Touched by Estee Lauder's William Lauder
30 Apr 2011 19:32
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JHRS
(Administrator)
Estée Lauder -- the $7.8 billion cosmetics and beauty products giant founded in 1946 -- has grown to more than 25 brands in 140 countries. The company clearly knows its customers, 95% of whom are women.
In a recent interview with Knowledge@Wharton, William Lauder, the company's executive chairman and the grandson of founder Estée Lauder, discussed the challenges of working in a family-owned business, the company's global growth aspirations and why the key to success is "getting women to put their hands together."
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