The Japan HR Society (JHRS) - Vol. 8 No. 2: Brand HR: Raising the Visibility & Value of HR

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BRAND HR:
Raising the Visibility & Value of HR
Vol. 8, No. 2: November 2018 -February 2019

What's Inside

Publisher's Message

Culture Defines Branding-Yoshiharu Matsui, Ed.D., MBA | 文化はブランディングを定義します- 松井義治(ヨシ）Ed.D., MBA

The HRA OpEd

HR Branding: Raising the Visibility and Value of HR- Ekta Sharma, PhD-Management, MBA-HR, MBA-HHM | HRブランディング：認知度を高め、HRの価値を上げよう- エクタ・シャルマ　経営学博士、経営学修士（HR）・（病院医療）

Lead Stories
Marketing Thinking for HR: 3 Ways to Build the “Employee as Customer” Journey- Martin Blake and Lisa Barry | HRのためのマーケティング思考：「従業員を顧客として見る」ための3つの方法とは･･･- マーチン・ブレーク & リサ・バリー

Feature Story
Employer Branding: Using Marketing Tactics in Recruiting- Kristina Martic

Research Shows Custom ESL Curriculum Helps Businesses Overcome the Motivation Hurdle- Frith Maier

Editor's Note

Editor’s Note- Hilda Nartea | エディターズノート-ヒルダ・ロスカ・ナルテア

Columns

JHRS Community News | JHRS Tapped as Partner and Panelist at Exclusive London Talent Summit- Future Talent Council

JHRS Free Webinars Tackle the Difficult Conversations at Work- The HR Agenda Editorial Team
AskHR by Andrew and Yoshi | What Are the Pitfalls HR Needs to Avoid When Marketing the HR Function?
HR Legal Clinic hosted by Atty. Yoshikazu Sugino| Legal Issues Regarding Social Media Recruiting
Country Focus | Japan Seeks Stronger Business Ties to Thailand- Stephenie Overman
Knowledge@Wharton| Is Your Culture Your Brand?
HR Toolbox | The Whys and Hows of Employer Branding- Adam Seabrook

And many more...

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