Fine-Tuning the Fundamentals of HR:

Recruitment in 2019 & Beyond |

Kristina Martic, TalentLyft | クリスティーナ・マーティック, TalentLyft

Discover key hiring trends you can easily implement to leverage your recruitment strategy in 2019. | 2019年の採用戦略を強化するために、貴社が簡単に実践できる最も重要なリクルートメントトレンドを見つけよう

Originally written in English

The beginning of a new year is the perfect time to reflect on what worked in the past year, allowing us to see how to fine-tune our approaches. This is especially true when it comes to the core HR process of recruitment. By learning from the past, discovering the latest trends and defining how to include them in your company’s current recruitment strategy, you can boost your employer brand and advance your hiring results.

Top 4 recruitment trends in 2019

A recruitment strategy needs to be frequently assessed to stay successful. It needs to remain aligned with business strategy while keeping in tune with new developments, such as the following recruitment trends to keep an eye on in 2019:

Recruitment videos

In 2019 we expect to see a huge rise in the use of video communication in recruitment. The reasons for this is that younger generations prefer videos over text. According to a report from Cisco, by 2022, online video will be responsible for ⅘ of global internet traffic. In other words, 80 percent of the world's internet traffic will be video by 2022.

For employers who want to further drive recruitment results and catch the eye of next-generation talent, this is the time to seriously think about creating recruitment videos. In fact, many believe that videos should be at the center of your recruitment strategy in 2019. If this sounds like a huge leap, then at least consider making most of your recruitment content in video format. Videos are also an effective platform for advancing every phase of the hiring process.

For example, you can use videos to present your employer brand in a compelling way and to attract the attention of your ideal job candidates. It can be used to communicate with job applicants, as well as to screen and interview the best among them.

Here are a few ideas for incorporating recruitment videos in your 2019 recruitment strategy:

  • Create employee testimonial videos
  • Create company culture videos
  • Create an office tour video
  • Send video recruiting emails to your applicants
  • Implement video job interviewing.

Authentic storytelling

Companies who want to attract top talent have to differentiate their company and workplace from their competitors. To present your company in the best possible way, it pays to share important details about its people, its culture, your mission, vision and values through a compelling story. 

However, there’s a catch. You have to be authentic when telling your company’s story. Many companies use storytelling and paint picture-perfect representations of their employer brand. But this is a big mistake! Your storytelling has to be authentic, otherwise your potential candidates won’t believe you.

According to the Edelman Trust Barometer, employee voice is three times more credible than the CEO’s when it comes to talking about working condition in that company. Use that to your advantage and let your employees tell a story about your workplace. Employee-generated content should be at the core of your storytelling efforts.

Here are a few ideas for incorporating employee-generated content in your 2019 recruitment strategy:

  • Publish blog posts written by your employees on your career blog
  • Feature employee quotes on your career site
  • Make your employee photos a central element of your career site
  • Ask your employees to leave reviews on company review sites
  • Encourage your employees to create workplace content and share it on social media.

New recruitment technology

New recruitment technology has been emerging for the last few years, and we expect to see that trend continue in 2019 as well. HR professionals and recruiters today have many types of different recruitment software at their disposal. Each type is designed to tackle a specific recruitment challenge.

For example, the oldest type of recruitment software, applicant tracking system, was developed to help recruiters process received applications. Since then, the job market has changed and became increasingly competitive, driving companies in the war for talent. As a result, recruitment marketing software was created to help companies attract the best candidates. Meanwhile, candidate relationship management platforms were designed to help recruiters deliver on time, personalized messages to their candidates.

Sourcing extensions using advanced algorithms to perform intelligent searches of CV databases, social media and business networks have also become popular among HR professionals and recruiters. The next trend we will witness in 2019 will be an emergence of the new generation of all-in-one recruitment technology — tools that integrate many different specialized recruitment software.

New, all-in-one generation of recruitment tools incorporate different types of recruiting software, including:

  • Applicant Tracking System (ATS)
  • Recruitment Marketing Software
  • Candidate Relationship Management Platform
  • Advanced sourcing extension
  • Employee referrals software.

Diversity recruiting

Diversity recruiting is the term used for a set of practices aimed at attracting and hiring diverse candidates. Diversity recruiting is quickly becoming a prominent area of talent acquisition. Why is that and why does HR need to better understand and implement diversity hiring practices in their 2019 recruitment strategies? Because it’s not only the right thing to do but also the smart thing to do.

According to research, diversity hiring helps companies attract and hire top candidates. Moreover, it improves the company's bottom line. A recent survey conducted by Glassdoor reveals that 67 percent of job seekers consider a diverse workforce important when considering job offers and that 57 percent of employees think their companies should be more diverse. Josh Bersin research has found that inclusive companies are 1.7 times more likely to be innovation leaders in their market. Meanwhile, Boston Consulting Group research reported that companies with more diverse management teams have 19 percent higher revenue.

Here are a few diversity hiring best practices you should consider implementing in 2019:

  • Use job boards specialized in diversity (such as Diversity Working)
  • Offer an additional bonus for diversity referrals
  • Implement a diversity sensitivity training for recruiters
  • Highlight diversity on your career site
  • Offer internships for underrepresented groups.

Recruitment as a core HR process demands more of our skills, energy and focus today more than ever as the job market grows, shifts and transforms for the future of work. By having a good grasp of your current processes and results while learning about new ways and perspectives, you'll gain more precision for your talent search in 2019 and beyond.

So tell us — what recruitment best practices work best for you and what are the recruiting innovations you're planning to roll out this year? 










  • 従業員によるテスティモニアル(証言)ビデオをつくる。
  • 企業文化を紹介するビデオをつくる。
  • オフィスツアーのビデオをつくる。
  • ビデオを使ったリクルートメントEメールを応募者に送る。
  • ビデオ通話による面接を実施する。






  • あなたの会社のキャリアブログに掲載された、あなたの会社の従業員の投稿を公開する。
  • あなたの会社のキャリアサイトに掲載されている従業員の声を特集する。
  • 従業員の写真を、あなたの会社のキャリアサイトの中で最も大きく扱う。
  • あなたの会社を評価するサイトに、従業員の評価を載せるよう従業員に依頼する。
  • あなたの会社の職場に関する意見を発表するよう、また、それをソーシャルメディアで公開するよう従業員に積極的に促す。






  • 採用管理システム(ATS
  • リクルートメントマーケティングソフト
  • 候補者関係管理プラットフォーム
  • 最新のソーシング用プラグイン
  • 従業員照会ソフト





  • 多様性に特化した求人掲示板(例えば「多様性を求めた働き方」いったタイトルの掲示板)を活用する。
  • 多様な人材を紹介した人に臨時ボーナスを支給する。
  • 人事担当者を対象とした、多様性に関する感受性訓練を実施する。
  • あなたの会社の公式サイトの中で人材の多様性を強調する。
  • これまであまり評価されなかったグループのためにインターンシップを提供する。




Kristina Martic — Startup Live

Kristina Martic is a Director of Marketing and Employer Branding at TalentLyft. She is an experienced digital marketer and a certified Recruitment Marketer passionate about latest marketing and recruiting trends. 




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