The Japan HR Society (JHRS) - The Consumer Still Wants and Needs To Be Touched by Estee Lauder's William Lauder

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The Consumer Still Wants and Needs To Be Touched by Estee Lauder's William Lauder

30 Apr 2011 19:32 | JHRS (Administrator)

Estée Lauder -- the $7.8 billion cosmetics and beauty products giant founded in 1946 -- has grown to more than 25 brands in 140 countries. The company clearly knows its customers, 95% of whom are women.

In a recent interview with Knowledge@Wharton, William Lauder, the company's executive chairman and the grandson of founder Estée Lauder, discussed the challenges of working in a family-owned business, the company's global growth aspirations and why the key to success is "getting women to put their hands together."

Download this report from The JHRS Knowledgebase under the "Change Management" sub-folder. (Requires Virtual or Premium Level access.)

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