"Brand from the Inside" authors Libby Sartain and Mark Schumann bring years of experience and success to this game-changing guide to effectively branding your company, starting with your company's employees.
"Brand from the Inside" gives leaders today step-by-step instructions on how to motivate their workforce to consistently deliver the positive employee experiences their customer brand promises. By building the employer brand from inside the business-ensuring consistent authenticity, substance, and voice throughout the business-any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best.
Download this resource from The JHRS Knowledgebase under the "Talent & Workforce Management" sub-folder. (Requires Virtual or Premium Level access.)