Most companies have a well-defined strategy that is intended to align the actions of all individuals, teams, and business units to achieve corporate goals. But when it comes time to execute, they can run into trouble. To close the gap between strategy and execution, companies need to align business strategy with actual initiatives, projects, and daily activities across the organization.

Best practices include:

• Define strategy & align initiatives with corporate goals
• Clearly communicate strategies and plans
• Use incentives to drive employee behaviors needed to meet objectives
• Measure performance using key performance indicators

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